Digital Culture

Why is it so important to digitalize companies?

For a few years now, and especially since the state of alarm over the global pandemic was declared, many companies have focused on the good of their workers and there has been a major change in mentality. It has been decided to promote more teleworking, i.e. working from home.

This mode of working has already been implemented for quite some time in some companies, especially the largest ones, where certain workers are not essential in the office every day.

With the spread of this virus worldwide, it has been necessary to make work adaptable so that companies can continue to carry out their activities from home due to the uncertainty of when they can return to the office.

For this reason, this is the perfect occasion to take a step forward in innovation and start digitizing your company. You have everything in your favor: workers at home, sufficient IT resources and digital platforms for all tastes and that suit your needs.


What is digitalization all about?

Digitizing means, strictly speaking, transforming documents on paper into another type of support so that they can be identified by a computer. Something similar happens with companies. Scanning a company consists of reorganizing all business processes using technology. We are not only talking about the mere fact of installing computers, or programs to speed up the processes, but also educating the employees to be able to perform in the digitalization of processes.

But before all this, one must have a professional team of digitalization, which allows to carry out this process, without losing sight of the goal, i.e. the customer as a priority. It is therefore essential to understand the process in order to carry out the necessary internal changes, without this task becoming unattainable and putting you at risk of weakening the rest of your company’s internal systems.


What impact will this process have on the company?

The company can benefit in many ways in the short and long term.

Firstly, in the short term because, in crisis situations, you can continue to maintain activity. For example, in the case of the current pandemic, through the digitalization of the company, you can keep yourself in business by having the option of teleworking, your employees can continue to operate from the comfort of their homes and the company can continue to operate in times of uncertainty in the market, which is already a great achievement.

On the other hand, in the long term it means a reduction in costs for the company. Since you have certain employees working from home, you are able to reduce the space needed for the office and therefore the local costs will be reduced.

Meanwhile, the digitalization of processes gives agility to the company, since the procedures can be done faster, from the point of view of the transactions with the client it speeds up the actions on not having the need to move in all the occasions to the company, carrying out the delivery of documentation in an electronic way and accrediting veracity by means of the digital signature. The set of these actions also allows you to save on physical materials, contributing to the environment, in addition to the most precious of your company’s assets, the time of action, the more agile and efficient you manage to be, the more attractive youe will be in the market.

Other benefits that we can find when making this important decision are the increase of productivity, improvements in the satisfaction of the workers since they can be more productive and efficient, and what is very important nowadays: new business opportunities. In a world in constant change, we must be ahead of others and the digital world offers new opportunities every day, such as the example of expanding our market, going from a local market to an international one by carrying out digitalization processes in our sales strategy.


How can the company manage this process?

Organize and follow up on virtual meetings. Integrate digital culture.

The digitalization process cannot be done alone, we need leaders and staff who are experts in this field and who make the change as comfortable as possible. We are talking about the director of information systems, technology, social responsibility and marketing for social networks.

In addition to these positions, the leaders must ensure that the face-to-face combination is balanced and does not pose a problem for the development of the company. Moreover, as this is a new way of working, it is the company’s responsibility to train and integrate the workers. For this reason, appropriate training must be provided in which employees are taught the advantages and ways of acting in this new era that our company is about to enter.


What services does DL offer to realize this?

Digital Latam is a company specialized in digital media for other companies. Therefore, we can provide support and means to implement this new modality in your company. The digitalization process takes time, especially the adaptation of your workers.

In the case of Digital Latam, we help you digitize your company by following three steps:

  • Equipment diagnosis. Before setting objectives, it is essential to make a 360º recognition of the team we must work with. The aim of this is to understand how the staff works in the different areas, since the connections between people are the ones that usually cause problems when it comes to readjusting to the new way of working.
  • Coaching and Team Development. Once we have found out where the problem is, we have to solve it by setting concrete and achievable goals. And who should take the reins are the team leaders, so the preparation of these is the first step we must follow. That is why we teach leaders and teams to face an increasingly uncertain and competitive future in the digital world.
  • Finally, the training and preparation for managers and employees, through online courses that allow a teaching towards these new digital concepts in an agile and dynamic way, even being able to make an adaptation of the content of these courses to their students or to the preferences of the company. These are complete courses that include interactive tips, tools and processes.

With our team of professional coaches and E-learning experts, this change will be made in the shortest time possible, always being advised and oriented to achieve your companys’ objectives. What would you like to start with?

Get in touch with us, tell us your doubts to reach the digitalization and let’s draw together a plan for your company, we will be happy to support you in bringing your business to the next level.

Digital Incorporation with e-learning

How and in which areas E-learning can support

Does your company adapt or die?

We see the continuous change happening around us and we ask ourselves how we should face it, as a company this is a fundamental question: Do you adapt or do you stay out of the market?

That is why we have to keep at the forefront, but always optimizing our resources, which is why we will start by discovering the tools we have to make our company successful in the field, so today we will speak about business digitalization.

Why is digital incorporation important?

Throughout the last decades, a great number of new concepts related to Information and Communication Technologies (ICT) have emerged around us, such as the cloud, e-learning or big data, and so on. Since it does not stop advancing continuously, leaving the digital world we know today evolving at its own pace.

The impact that this change has had on the business network, in terms of the tools available to them – we are moving from analogue to digital – has had an effect on the innovation of new business models.

That is why the digitalization of companies does not correspond as a possibility in the business plan, but rather as the only solution to adapt the company to the present and future.

And like everything else, this must start from the beginning, offering our future employees an incorporation to the company in a digital way, assures us to fulfill the expectations.

And what exactly does the digital incorporation to the company mean?

Easy, it is to adapt all those strategies that we used for the adaptation and training of the new employee, to the technological solutions, and among the new technical concepts, we can highlight the implementation of e-learning in all its possibilities.

When we speak about e-Learning we refer to the teaching ecosystem that uses ICT to carry out a training or learning, so we reach a virtual teaching.

The most outstanding advantages of e-learning are: active learning, the flexibility allowed and the digital competences it provides.

At this point we can only analyze the processes in which to implement new technologies, to give the necessary impetus to our company and that it lasts over time.

What areas of your company will benefit from digital incorporation? What is its impact?

To answer this question we must first understand that the scope of digital incorporation is so broad that all areas that make up a company will benefit from its implementation.

Even so, we reveal you the 3 factors that go unnoticed, but will make the digital incorporation with e-learnig the perfect solution to adapt your company’s new employees to the present and future:

  1. Transmission of values
  2. Accumulation of talent
  3. Constant innovation

Succes factors of Digital Onboarding

Transmission of values

One of the benefits that we can highlight from Digital Onboarding is about the values factor. Since the last decade, special importance is being given to corporate values, that is, those concepts or ideas that we want to relate to our business.

This becomes the image that our company projects, so taking into account that our employees are a basic piece of our reputation, we must take special care in the way we transmit our values to them.

At this point we can emphasize the importance of an adequate welcoming plan for new employees, because we all know the importance of first impressions. Offering this welcoming process through e-learning will help us to reach and exceed the expectations of the new member of the company on his first day.

For all this, with solutions such as e-learning, we ensure that we transmit our mission, value and vision in the most active way possible, exemplifying with real lived situations, offering information pills such as rapid-learning or more playful options such as gamification, we go from making face-to-face presentations in which the employees are mere passive agents to committing them in an active way from the minute zero.

Accumulation of talent

In light of the relationship between the trained employee and the company, we must recognise the current value of human capital, which is an irreplaceable factor in economic growth, competitiveness and development.

From the economic perspective, it allows us to qualify human attitudes and skills as valuable assets for our balance sheet, which in itself is an incentive to offer training to our employees, and we also avoid the need to demand labour from the market on a continuous basis.

From the perspective of internal processes, having competent and motivated workers, promotes stable environments in human resources, allowing us to focus on other aspects of our business.

Constant innovation

As we have already said, innovation has become a necessity in companies to be able to adapt to the current market, and as a general rule, those who carry it out ensure their existence, as well as intensifying their productivity.

It is here where the digital incorporation by means of e-learning plays a fundamental role since it allows us to offer our employees an online adaptation to guide their new knowledge about our company, this generates benefits in two aspects.

The first is that this type of training is much more affordable and personalized than traditional classroom training, since we can focus on learning the needs of our company and adapt it to our business vision, we shorten the teaching time because we will be able to transmit our own dynamics more efficiently.

The second of the aspects to emphasize relapses in the motivation of the worker who sees himself integrated with his new work position being able to develop in a more agile and dynamic way, this way we obtain a reciprocal growth between worker and company.

In this digitalization process, once we know its importance and benefits, we only have to ask ourselves the following question.

What steps should a company take to efficiently achieve digital incorporation?

Although for each company this process must be transited in a particular way to its own characteristics, there are fundamental factors that must be taken into account, we list them below.

To give oneself to new technologies

Digitales Onboarding

This point is essential, since even today we find a large portion of the business network stagnant in processes established in an analogical way, but not adapted to the current work tools, so they are destined to die, as a company in progress we must leave our comfort zone to ensure growth.

That is why it is important to provide digital incorporation, the new worker can become familiar with the trajectory and business development, thus forming an internal instrument of welcome.

Encourage training in ICTs in employees and managers

As we have been saying about human capital, as an irreplaceable factor of economic growth, competitiveness and development, the implementation of technologies in our business must succeed to the same extent as the training of our employees, training the trainers of our future workers in ICTs turns out to be a safe bet.

The fact that the trainers offer digital welcomes gives us as a company the possibility to generate better working environments, on the one hand, the technicalities are exposed in e-learning while the times destined to classroom adaptation are facilitators to raise relationships between workers more accessible that allow empathizing and knowing other soft skills among the new ones.

Design strategies with digital vision

It is essential from the moment we decide to digitize the welcome to surround ourselves with the tools, but above all with professionals who are the spearhead to define this strategy, thus creating the perfect synergy between technologies and the human factor.

In conclusion

Decisions that advocate digital incorporation in our business are a sure result of prospering in this new society that creates wealth through knowledge.

That is why Digital Latam, an agency specialized in digital learning and an expert in business training, encourages you to carry out this process in your company. The fact that you want to implement a Digital Onboarding technique to receive your new employees is a direct consequence of using current technologies and innovative educational systems, all without neglecting effective communication.

So the cocktail of inputs needed to carry out this process will only be effective if accompanied by great creativity during development, which is why we stand as an e-learning agency, utilities such as gamification and explanatory videos.

With these tools, we manage to transmit the information in a personalized way to the needs of your company, in an effective way we manage to capture the attention of your future employees without falling into old mistakes of the training that was too generalized.

Moreover, with the use of gamification and videos, we transformed the training into a new useful, motivating, stimulating concept of social relations – due to the challenge factor – and even fun. Likewise, it is a tool to generate soft skills when executing the appropriate objectives set for future training.

Without further ado, Digital Latam offers you our knowledge of years of experience to carry out digital incorporation. We support you not only in dealing with the digital preparation of technical concepts but also in effectively transmitting corporate culture and its values.

This will allow you to eradicate the nervousness and insecurity of the new incorporation, and in a short time, you will be working as a veteran. You will be advised by our experts, in order to reach the maximum potential in your courses, starting from establishing the objectives to their final development, based on our experience in the areas of e-learning, interaction, gamification, pedagogy, as well as coaching and preparation of teams for personal development.

Don’t hesitate in the benefits that Digital Onboarding will provide you and in the support that Digital Latam will give you in this process, we offer you the essential links for successful digital incorporation.

Contact us now and let’s talk about what your challenges are and how we can take the first step together.

SCORM stands for Sharable Content Object Reference Model. It is a standard mainly intended for LMS (Learning Management System) platforms for e-learning or distance learning.

In a word, creating learning modules that comply with SCORM standards allows you to import or export them from one LMS platform to another for repeated use. This content (Content Object) is therefore shareable, which allows interoperability between the different LMS platforms.

SCORM is more than just a standard, SCORM is a model that sets guidelines for the world of distance learning. SCORM is applicable to e-learning content distributed over the Internet, but also on LMS platforms, as many companies respect this standard. Find out in this article how SCORM works and what its benefits are.

A short history of SCORM

SCORM is a e-learning standard invented in the years 2000-2001 by the company Advanced Distributed Learning (ADL) and is based on the AICC standard, which itself evolved from the standards of the American civil aviation industry. The aim of ADL was to create a standard that would make it easier to index and disseminate the pedagogical content used in distance learning.

The SCORM standard had to go beyond the AICC standard, especially in terms of scalability.

Three successive versions of this standard have been produced:

  • In 2001, the first version of the SCORM standard was released: SCORM 1.1. It introduced a format for defining and structuring a course using imsmanifest.xml, a file that encodes and tags a lesson in xml format.
  • SCORM 1.2 was reseased shortly after. Based on 1.1, this new version uses the IMS Content Packaging specification to enable the transfer of e-learning content from one platform to another: This is the beginning of LMS content interoperability.
  • Finally, SCORM 2004 is the most mature version that has built its success on “Simple Sequencing”, i.e. sequencing educational activities, giving them a more efficient logical organization. 4 versions of SCORM 2004 have been introduced.

Nowadays ADL is no longer working on the development of SCORM 2004, but on a new standard: API xAPI / Tin Can.

In fact, SCORM 1.2 and SCORM 2004 are the most commonly used versions (depending on the needs and the target LSM platform). SCORM is therefore the technical standard for e-learning devices, and every trainer or developer need to understand its main functions.

How does SCORM work?

In less technical terms, here is an example for better understanding: Imagine a LMS platform that provides learners with educational content. If you would like to share standardized content with students (a video, an image, a PDF document…), that is not a problem: The integrated editor makes it easy for you! However, if you want to add a complex or custom activity consisting of several file packages, it gets complicated.

This is where the SCORM packet provisioning function takes over. Its purpose? First of all, it is used to bundle your educational activities to facilitate their sharing within the LMS. SCORM allows you to pack all the files of the complex activity into a single file and thus integrate them into your e-learning platform! Since a picture says more that 1000 words, here is the summary principle:

Compliance with the SCORM principles therefore allows complex files to be combined into a package that can be read by the LMS, with the information in these documents also being stored. The information transmitted by SCORM via the connection to the LMS is numerous and may contain tracking data:

  • Where the learner has stopped if he has not seen the whole course. This allows him to pick up exactly where he left off.
  • The total time the learner has spent on the course.
  • The possible interactions: the answers to exam questions.
  • The status of the course, i.e. whether the learner has passed or failed the final evaluation and, if there is no such, whether the learner has completed the lesson.
  • The learner’s assessment result (if available)
  • The minimum grade required to pass the course (if there is an assessment)

Advantages of the SCORM standard

SCORM not only has technical advantages for developers: it is also an initiative for the benefit of learners and “consumers” of e-learning courses and trainings.

In fact, the benefit of a SCORM course also means that it can be added to many LMS platforms. You are no longer dependent on the LSM solution you choose, and you can also use your course on another platform.

All you need to do is download your .zip file somewhere else. All teaching materials are contained in this simple folder, and importing these into an LMS support allows you to format them and find the content of the training within minutes.

In addition, the success of SCORM has reduced the total costs of training courses that no longer need to be created in multiple versions. A single SCORM version is sufficient to be compatible with different LMS media. Other benefits of the SCORM standard include

  • Higher quality content
  • Increased interaction between the course and the learner, which improves the learning experience
  • Easier control of time spent on courses
  • Additional options for combining training modules & assessments

“SCORM Course”: What does that mean?

If you create an e-learning course with a development tool that takes SCORM into account, then you create a SCORM course. Technically, the result of your work will be a simple zip file.

To import your course on an LMS platform, all you need to do is upload your ZIP file to the LMS platform. A simple upload and it is done: the LMS manages all data and information transferred in the folder, the learner can access the course and start his learning path. He may not be aware of it, but he is indeed following a SCORM course.

If you finally would like to know what a SCORM course looks like, our answer is: That depends! The content of the course and its topic can create differences in design and sequence, and it is difficult to get an accurate picture of a SCORM course. However, the courses follow a similar structure in form of slides – similar to a Microsoft PowerPoint presentation – with key elements and interactive modules.

SCORM: What software is used?

There are numerous SCORM 1.2 or 2004 compliant software, following are the most important:

Adobe Captivate

“Create immersive learning scenarios with 260-degree multimedia resources”, including virtual reality, with the latest version of Adobe Captivate. This software supports the SCORM 1.1, SCORM 1.2 and SCORM 2004 specifications. It is ideal for creating responsive e-learning courses or in form of mobile applications. However, the full license is quite expensive.

Articulate Storyline

Here is a particularly powerful software that is suitable for both experts and beginners. Easy to use and rich in features, Articulate Storyline allows you to create responsive, interactive and efficient courses. Add subtitles, quizzes, games or exams, create tables and much more. Storyline also allows to create lightweight courses in HTML (instead of Flash), which are graphically perfect and very pleasant to use.

iSpring Suite

It is the best known and one of the most extensive online course creation software that offers a wide range of educational activities. Interaction is at the heart of the iSpring system: quizzes, webinars, certifications at the end of modules, dialogue simulations, presentation games and other serious games. Everything is designed to really involve the learner, all in a fun environment.


As a cloud platform that enables the implementation of a responsive e-learning program, Elucidat perfectly manages and respects the different SCORM models. Its main advantage: user-friendliness, a topic gallery and high-quality support that makes you forget a certain lack of functionalities.


isEazy is a SaaS creation tool that enables the quick creation and sharing of online courses or trainings that run on any device. isEazy has the advantage of offering both a freemium version and a free trial version. Based on SCORM 1.2 and SCORM 2004, this platform allows you to create your own simple and efficient training courses.


Another online platform for creating e-learning offerings, Koatic is doing very well thanks to integrated models and ready-to-use computer graphics. Easy to use, quick to learn and lightweight, it is an interesting tool if you would like to have a comparable tool to Adobe Captivate or iSpring.

We could have also mentioned Evolve, iSpring QuizMaker or mAuthor. For our part we use Articulate Storyline. As a specialized e-learning agency, we are also at your disposalyou’re your e-learning project or any other creation of educational content with our years of expertise.

According to Article 3 of the Basic Law, no one may be discriminated against on the grounds of disability. The group of persons concerned includes the blind, the visually impaired, the deaf and hard of hearing, motor and cognitive disabilities.

Digital learning opportunities should be accessible to all people regardless of age, ability or situation.

Barrier-free digital learning offers can make a considerable contribution to the compensation of disadvantages and the inclusion of employees or customers with disabilities. Depending on the disability, different technical aids are used, such as screen readers, voice input, magnification software or on-screen keyboards. When designing digital learning opportunities, care must be taken to ensure that these aids are supported. Inclusion therefore also requires the development of skills to assess and avoid barriers.

How barrier-free is your company in terms of barrier-free access to information?

How can you ensure that employees with disabilities also participate in the digital exchange of information and digital training in the long term?

Our team of experts for barrier-free e-learning offers will be happy to support you in setting up barrier-free learning offers and will design a comprehensive approach together with you.

Do you know the insecurity of new employees before they even get started?

Questions like: Have I chosen the right company? Who and what can I expect? How quickly can I assume responsibility? What will the corporate culture be like? What do all the abbreviations mean… and much more…

The topics are varied and yet always similar for every “newcomer”. A digital Welcome-Onboarding-Elearning tailored to your company will make the first hours and days easier for your newcomers, solve many questions themselves and support a fast integration process, which will trigger high motivation and identification.

Digital Latam helps you to develop standardized yet lively, attractive and knowledge-rich e-learning content that your new employees will look forward to their new responsibilities with great anticipation.

Often these are topics such as:

  • Corporate culture & special features
  • Specific terminology
  • Product and internal process training,
  • Safety at work,
  • Data protection,
  • Compliance
  • or other…

which are a “must” and at the same time can be communicated with a lot of fun and interactivity.

Within a very short time he/she will be able to “join in”, ask concrete questions and thus build up a lot of knowledge about your company.

This saves you a lot of time and allows you to concentrate on the individual topics in personal onboarding.

Our expertise is diverse.

Are you ready?

Contact us now!

Would you like to enable your employees to learn flexibly and self-directed in different subject areas, such as sales, product or change management ? At your respective speed, in their learning level, at the right time at the right place, mobile or at their workstation ?

We are happy to support you in this and offer you digital learning and training media at the highest level. We accompany you from the planning and conception to the realisation and integration of your training measure and deliver a tailor-made e-learning solution that is individually adapted to the needs of your company and your employees – barrier-free and realised in different languages if desired.

We deliver excellent quality in terms of content, methodological-didactic and technical aspects. All e-learning products are developed platform-independently, so that you can integrate them into your respective learning environment without any problems and are therefore future-proof.

The implementation can take place as an explanatory video, interactively with game elements, difficulty levels and/or also with real actors. In the joint analysis beforehand, we will work with you to define the appropriate format for your target group.

Which topic would you like to start with?

Contact us now !